Bernard J. Jaworski
Bernie Jaworski is the Drucker Chair in Management and the Liberal Arts, which is named in honor of Peter Drucker, the founder of modern management and the namesake of the Drucker School. Bernie is a ISBM and American Marketing Association Fellow. He is recipient of the three major Journal of Marketing awards – the Alpha Kappa Psi award (received twice), the Maynard award, and the Sheth award. He also received the Converse award and the Vijay Mahajan lifetime achievement award for contributions to marketing. His 2020 book on Organic Growth (with Bob Lurie) received the Leonard Berry AMA book of the year award. His work is highly cited (over 57,000 citations as of December 2024). He has been voted MBA teacher of the year (both at USC and Drucker).
Jaworski comes to the Drucker School from the Switzerland-based IMD, a highly regarded international business school. Prior to working at IMD, Jaworski spent a decade as a senior partner of the Monitor Group, a global management consulting firm. During his Monitor career, he co-founded and co-led two of the global practice areas, the e-commerce practice and the executive education unit. Among other activities, he was a senior team member of a number of significant multi-year corporate transformations for multinational clients in a variety of sectors, notably pharmaceuticals, biotech and medical devices.
From 1996 to 1999, Jaworski served as the Jeanne and David Tappan Marketing Fellow and a tenured full professor of marketing at the University of Southern California He has also served on the faculty at the University of Arizona and as a visiting professor at Harvard Business School as well as on the review boards of the Journal of Marketing, Journal of the Academy of Marketing Science, and the Journal of Marketing Research. He is the co-author four textbooks on e-commerce and two management focused books (the most recent “Creating the Organization of the Future” with Virginia Cheung). and has taught topics including leadership, corporate strategy, and service management.