The Soul of Strategy: Building Customer-Centric Organizations coming to book retailers November 2025.

In The Soul of Strategy, a team of veteran strategists and researchers delivers an eye-opening new approach to business organizational strategy. The authors build on the classic work of Peter Drucker while retaining expanding in a current fashion a laser focus on the inescapable reality that the prime directive of every commercial firm is to create and keep paying its customers – whether it be a commercial business, a non-profit, NGO, or public sector organization.

The book walks you through a comprehensive customer acquisition and retention strategy framework, and provides grounding the reader in core concepts related to intelligence gathering and customer behavior.